VENA

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OVERVIEW

Role

Brand Identity
UI/UX Design
Package Design

Tools

Figma
Adobe Illustrator
Adobe After Effects

Type

Branding &
Interaction Design Showcase

The goal of this project was to design a comprehensive brand identity and digital presence for VENA, a premium chocolate line. The work encompasses packaging design, typographic layouts, brand guidelines, and a motion graphics advertisement campaign.

PROCESS

Mood Board

Key elements: organic illustrated shapes, warm natural tones, custom typography, sustainable package design

Vena Mood Board

Logo

Logo grids showing typographic structure and horizontal/vertical variations

Vena Logo Grid Horizontal
Vena Logo Grid Vertical

Graphic Language

Warm natural brand illustrations, characters, and color palette swatches

Vena Brand Illustrations & Palette

Packaging design

Warm natural packaging wrapper designs and mockups

Vena Packaging Wrapper Designs

Storyboard

Final scenes from the video advertisement campaign

Vena scene 1
Vena scene 2
Vena scene 3
Vena scene 4
Vena scene 5
Vena scene 6
Vena scene 7
Vena scene 8
Vena scene 9

FINAL DESIGN

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